Why a Recession Is No Time to Cut Back on Advertising

Fears of recession have a definite impact on people's buying habits. While it remains to be seen whether a true recession is on the way, a global economic slowdown seems to be a reality for the time being. When money is tight, people automatically do certain things....if you're in business, however, some things that may seem intuitive to you are exactly the wrong ways to try to survive tough times. One potentially fatal mistake is to cut back on advertising. Even in a recession, people buy things, and the products and services they choose are the ones with the greatest top-of-mind awareness.