Sunday, December 30, 2007
Online Printing Company at your Fingertips
Everything is conducted over the internet these days. And why shouldn't it? Buying products and availing of services over the internet is far more efficient and is very convenient. This is the reason why a lot of online printing companies are sprouting everywhere, giving businesses and individuals the power to have their digital designs ordered and created as fast and easily. And they don't have to leave their seats to do all that.
Saturday, December 29, 2007
Billboard Blight is Not Alright
There is a huge controversy in Los Angeles over the billboard blight. More and more billboards are going up all the time in many business areas. Generally they are on the corner lots and business owners are allowing the advertising companies to build billboards that go over the top of their buildings. The owner of the business rents a piece of property in the sky over their business for a healthy sum each month.
Friday, December 28, 2007
Make Your Communication Visually More Appealing With Large Posters
Size does matter, especially when it comes to passing on your communication message to the masses. It is no wonder, therefore, that more and more advertisers are going in for bigger and better ways to promote their products and services. The only concern here, for a marketer who may not be having such deep pockets, or may not want to spend many resources on a product, would be the cost factor associated with such promotion.
Thursday, December 27, 2007
Making Your Business More Profitable
When it comes to making your business more profitable is can take skill and knowledge to know what it is you are looking for. You have to be prepared to decide what it takes to improve sales, review your expenses and extensively review your entire business as a whole, and then gradually break down each area to diagnose what will create a solution. There are four main areas that you can focus on to successfully increase your business profits.
Wednesday, December 26, 2007
How To Increase Your Retail Business With A Store Newsletter
This report will explain the benefits and drawbacks of using a store newsletter to increase your business from past customers. The relationship you have with your customer is the single greatest competitive advantage you can have. It is the thing you can offer that K-Mart, Wal-Mart, and Lowe's can't offer. And it's the main reason people will come back. There are several ways to build on the relationship you have with your customers. You can do it through;
Tuesday, December 25, 2007
0800 Numbers for Tracking Advertising & Producing Cost Per Enquiry Data - A Quick Guide!
Businesses can easily obtain vital marketing data on a monthly basis that can show them exactly which advertising works and which doesn't. 0800 and 0845 numbers are a reliable method of finding out how hard your advertising is working for you. Businesses tell me: "I know that only 50% of what I spend on advertising works - I just don't know which 50% it is". I have provided a quick guide to the best method I know of tracking your advertising response.
Monday, December 24, 2007
Touching Base To Why You Need Brochures
To get your clients to buy your product, you have to tell them what you want them to do. Your call to action is an essential part of your brochure because it asks your customers for the sale. It's as simple as asking your clients to call you, or to visit your shop, click on your website, or to buy your product. Nothing too complex and you'll surely increase your chance of getting a sale one way or another.
Sunday, December 23, 2007
What to Print on Promotional Mouse Mats
If you have decided to use promotional mouse mats in your promotional campaigns this time then the next thing you need to do is to decide on the matter to be printed on the promotional products. What should be printed on the promotional mouse mats? The above question is not an easy one to answer therefore there should be enough forethought and a policy behind it. Simply imprinting the logo of your organisation and its brand names may not be sufficient.
Saturday, December 22, 2007
What Makes Radio Commercials Effective?
Based on a real case, this article discusses the relevance of radio advertising in the age of ever growing advertising mediums. We recently started a radio advertisement campaign on CBS KFWB Los Angeles. KFWB 980 is one of the largest radio stations in the city known for its second largest media market in the world. This was the first time we prepared a script for a station with million + listeners. So far, we ran 2 separate spots. Interestingly, one worked and the other didn't.
Friday, December 21, 2007
Creating Ads For Motorcycle Sales
Selling your motorcycle has never been easier. Where the more conventional ads works on helping you sell your computer through interested parties, now online trading has become a booming business for motorcycle and vehicle buyers and sellers. If you are looking for ways on how you could possibly increase the possibility of your motorcycle being sold in a short period of time depends on where you sell your motorcycle, when you sell it and to whom you would sell it and its relative pricing.
Thursday, December 20, 2007
Personal Advertising
Questions why we find it necessary to personally advertise other companies. We may not be fully aware of it, but advertising has crept into the American psyche. For example, we used to name sports stadiums after prominent citizens and Presidents, now they are named after the highest bidder, usually a company involved with financial management, energy, or telecommunications. It wasn't good enough for them to just have the largest billboard in the park, but instead companies found it necessary to hijack the name and turn it into a trademark.
Wednesday, December 19, 2007
Lines, Lines Everywhere - Fulfillment Becoming Today's HOT Commodity
We are moving into an evermore demanding economy where traditional lines and business conditions are being destroyed, and therefore our needs demand and need for fulfillment continue to increase exponentially. So after pondering this weekend as to what I would be writing about this coming Monday I reflected on what bothered me most over the past week. More than anything it was the lines and the crowds of the old economy, or reality (sometimes I mix them up)? What does this have to do with Online Marketing you ask? Everything.
Tuesday, December 18, 2007
Why You Should Put Your Restaurant On A Restaurant Directory
Getting your restaurant out there is vitally important, we know that there is a lot of business to be made from regular returning customers but wouldn't it be great if someone came to your restaurant because they had just found it on the Internet. Say a company social secretary was organising a big night out for a works celebration or for a big party outing and as the person who was organising it just did a quick search on a search engine, say "Restaurants in Newcastle" - if you don't have a website they are not going to find you.
Creating Effective Customer Newsletters
The 17 Points That Every Newsletter Should Have 1. Good Headlines - Readership is everything when sending a newsletter. The first thing people are going to scan are your headlines. They need to be engaging, intriguing, and entertaining enough to pull the reader into the article. Questions are a good way to make a headline. 2. Use Pictures Appropriately - Most people will not believe I am saying this, but, yes, you should use pictures and illustrations in your newsletter. People like them. However, it should not be full of pictures. You need to use them appropriately - when they make sense. When you use a picture it should be relevant to the article or message you're trying to convey. You should have a minimum of one picture per page, or one cartoon, etc.
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