Creating Effective Customer Newsletters

The 17 Points That Every Newsletter Should Have 1. Good Headlines - Readership is everything when sending a newsletter. The first thing people are going to scan are your headlines. They need to be engaging, intriguing, and entertaining enough to pull the reader into the article. Questions are a good way to make a headline. 2. Use Pictures Appropriately - Most people will not believe I am saying this, but, yes, you should use pictures and illustrations in your newsletter. People like them. However, it should not be full of pictures. You need to use them appropriately - when they make sense. When you use a picture it should be relevant to the article or message you're trying to convey. You should have a minimum of one picture per page, or one cartoon, etc.