Monday, March 31, 2008

Pair Green Promotional Pens and Pads for Extra Impact

In a world that is increasingly concerned about how far our natural resources will stretch, recycled products just make sense. Every little effort that you make makes a difference in the overall impact that we have on this Earth that is our home. We're told that something as little as switching out your light bulbs for low-e light bulbs can save enough electricity to light entire cities - why should the promotional pens and other products that you choose be any different?

Sunday, March 30, 2008

An Excellent Advertising Technique You May Have Overlooked

I was sitting down for Sunday breakfast the other day and as with my usual routine I like to skim through various sections just to see what is going on in the world. While doing so I came across a well put together advertisement for a product, which I really have no use for, but the ad was so compelling I had to take a look at it. What separated this ad from others that were on the same page was the fact that it was written more like a story or press release then an ...

Getting To Know Your File Formats

Before you go out and send your ad to your color printing company, it is appropriate for you to know about things such as graphics file formats, vectors, bitmaps, and formats and software you can use to help you create your ad campaign. The fact is, knowing these things will help you later on to decide on what would be the most suitable file format for your color printing requirements, as well as your marketing needs. It would also save you much heartaches and disappointments when the outcome you desire just does not seem to be possible. ...

Saturday, March 29, 2008

Promotional Pens Stretch Your Advertising Budget

A great way to stretch your advertising budget is by putting your company name or logo on promotional pens. It is one of the most affordable ways of advertising your company, and getting your name out there - to current customers as well as potential customers. Benefit from the specials offered by promo gift companies - you can often get thousands of them printed with your company details for a very small percentage of your advertising budget - and make the most of the expenditure!

Monday, March 24, 2008

Promotional Pens - A Few Ideas

Promotional pens are used all the time, so if you want to make the most of this promotional gift you need to find ideas for new and exciting pen types to distribute to your staff, clients and members of the public whom you hope will become customers. Advertising companies all over the world are working hard to come up with new and exciting ideas for pens to give out as corporate gifts or promotional items. Here are a few ideas you can try as part of your marketing campaign.

Monday, March 17, 2008

Promotional Pens - Don't Let the Grass Grow Under Your Feet

Promotional pens can help your business grow at unimaginable speed. With the help of the successful articles such as printed pens, any business can achieve a growth in its business activities. Because of their acceptability among all the users all over the world, the pens continue to excel as the most successful brand promotion articles. Those businesses which have accepted the practice of giving promotional gifts will never lose their ground in their business ventures. This is because the occasional gifts revive the relationship between the company and its customers.

Sunday, March 16, 2008

How To Add Some Spice To Your Brochures

Your advertising brochures may be the most effective tool to help you present your business to your potential customers. But often, this effective tool have taken a back seat because business owners and marketers underestimate the power and skills of this marketing tool to attract the leads necessary to increase the profits. A marketing brochure is important because not only does it allow you to showcase all your products and services in one great material, you are also given the opportunity to represent your image to the rest of the world.

Saturday, March 15, 2008

Promotional Pens - The Logo Should Be Striking and Recognisable

Well, you have identified the promotional pens as your brand promotion articles. The next step is to decorate them with an impressive logo graphics. Remember that the pens are smaller as compared to many other products and hence, designing a logo on them is a painstaking task. If you do not plan the design properly, you will get totally disappointed. In order to avoid the probable hurdles which come up while designing the pens, you have to keep a few things in mind while using the pens for brand promotion purposes.

Friday, March 14, 2008

A Logo is Your Business's 'Suit'

McDonald's, Starbucks, Coca Cola, and Apple all have one major asset in common, their logo. Every corner you turn the "Golden Arches" appear and every time someone make a coffee run they think of Starbucks. In a simple sense these companies have ingrained there business into your mind. They have created an image that sits on the pedestal, while everyone chases after them. Have you though about creating a awe inspiring logo for your business? If not then there are some things that may need to be adjusted to make a logo that better fits your image. Remember people judge on first impression and if your logo looks tacky then your company looks tacky.

Thursday, March 13, 2008

Promotional Pens Creates an Instant Familiarity With Your Brand

A promotional pen can become a true friend of a customer. The best quality printed pens function as the catalysts of the business activities. With their utility among all the educated people, the pens excel as the brand promotion articles. The pen that carries a brand logo on it proves to be the best individual gift that can be given to a customer. The brand imprint done on it calls forth the attention of the user towards the brand and its service. This advertisement will continue to be fruitful as long as the pen is functional.

Wednesday, March 12, 2008

Promotional Pens Work as Brand Wagon

The function of all the promotional articles is to popularise the brand name. However, the articles differ in their ability to communicate the brand name to the public. While a few of the products such as the promotional pens produce great returns out of their investment, many other products fail to create the desired brand promotion impact. The popularity of printed pens as brand promotion articles is mainly due to their affordability to all the companies. Being one of the least expensive products, the pens and writing articles shine as the best brand promo articles and are appropriate for all brand promotion events.

Tuesday, March 11, 2008

Customer Loyalty Is Your Best Ally

This is often the mistake made by business owners and marketers - they forget that there's new opportunities to be had with old friends, in this case, old clients. With so much going on with trying to generate new leads with our ads such as full color postcards, we often fail to remember that we can always get new business deals with former customers. So much so, that repeat business with them is a goldmine actually waiting to be tapped.

Monday, March 10, 2008

The Elevator that Reads the Business News to You on Your Way Up?

Several years ago, there was an award winning advertisement where a gentleman reading the Wall Street Journal was on an elevator in a large company. Each time the elevator stopped more employees would get off, until there was no one left but him. He finally exits the elevator on the Executive Suite Floor, while reading his Wall Street Journal. Suggesting that those who read the Wall Street Journal are the most successful in business and have the greatest upward mobility. Well it looks as if that cute little storyline just become a bit more real.

Saturday, March 8, 2008

Propagate Your Business Through The Use Of Custom Banners

Even if you have the best of products or services, it will be of no use at all to the business unless you can spread the word about it among the desired target audience. Advertisers and marketers have always tried to come up with varied ways of promotion for the products and services in order to catch the eyeballs of the desired audience. The broadcast and print media have been the most prominent vehicles of promotion and even now the recall value and brand name of a product is mainly dependent on the effectiveness of the promotions.

Friday, March 7, 2008

Business Cards in Advertising & Marketing

Business cards the small little paper which mean for many of business men its identify to give for people just to remember them and call them when they need them services not always done by the propel right way, how many business cards I did collect over the years thousands of business cards, come from hundred of meetings and through business relations, once I open my business cards box to look at these cards look for some one who I need his services its very difficult to find him! From this point there many things should be ...

Wednesday, March 5, 2008

Digital Signage - An Overview Of Narrowcasting

Learn how to improve your marketing and stop printing posters with digital signage. Menu boards and posters can come to life with a little imagination. They can show more than one message in the same space and you can change your signage whenever you like. A wide selection of Professional LCD screens and high definition media players can be bundled together to give you all the equipment and software you need with no monthly service fees. Prices for a restaurant/store starter pack of four screens, four media players, sign server and software is less than $9,990 with 37 inch screens. We carry 37 inch, 42 inch and 47 inch professional monitors that can be used in portrait mode as well as landscape. Smaller single unit screen/player combo packs start for less than $995.