Customer Loyalty Is Your Best Ally

This is often the mistake made by business owners and marketers - they forget that there's new opportunities to be had with old friends, in this case, old clients. With so much going on with trying to generate new leads with our ads such as full color postcards, we often fail to remember that we can always get new business deals with former customers. So much so, that repeat business with them is a goldmine actually waiting to be tapped.