An Excellent Advertising Technique You May Have Overlooked

I was sitting down for Sunday breakfast the other day and as with my usual routine I like to skim through various sections just to see what is going on in the world. While doing so I came across a well put together advertisement for a product, which I really have no use for, but the ad was so compelling I had to take a look at it. What separated this ad from others that were on the same page was the fact that it was written more like a story or press release then an ...