Free Advertising Copy Advice - What's In It For Me?

Here's some free advertising copy advice that could save you headaches when you start writing radio ad copy. One of the best ways to keep your direct response radio advertising on track during the writing process is to simply imagine that you are writing the message to be heard by just one person who might be interested in the product or service that you are advertising. Now imagine that this person is actually sitting across from you as you write the commercial.