How to Create an Effective Print Ad - The Unconventional Wisdom of an Ad Maverick

Before writing this article, I perused the web looking to see what "experts" had to say about the subject of print ad design. The general consensus is to play it safe. Pshaw, I say! True enough, if you stick to tried and true formulas, there is no danger of hosing up your ad, but if you are brave, amazing things can happen. Of course, this is just my opinion based on my personal experiences in designing ads for clients and it is definitely a riskier proposition. So if you like to play it safe, you may want to look elsewhere, but if you ready to take a risk with potential big rewards, read on my friend.