How to Reduce Your Advertising Expenses by 34%

If you want to make the most out of your advertising dollars, the first step is to stop wasting money buying media space to promote a weak message. Why it's so important to have a strong message? Let's assume you are going to advertise with Entrepreneur Magazine. A full page ad placement will cost you $60,565. If you divide it by the number of circulation 2,390,000 you will be paying two and half dime to reach each audience. Wow - that's cheap! But wait a second... Don't forget that circulation includes a lot of unsold copies on newsstand that get returned. Sample copies also get distributed to interest groups for free. To get a better idea of the size of your readership, look at the number of paying subscribers and that would be 615,605. Even that figure offers no absolute guarantee. Did you know that more than 90% of book buyers never reach the last page? Let's assume that more than half of the subscribers will find the time to read the magazine with your ad. How many actually people read word-for-word, page by page, and eventually reach the section where your ad is?