Here's A New Creative Idea - Be Honest

As I was preparing to write this wisdom, I was sent two great insights from wise sources. The first was from an article in the May 15th issue of Progressive Grocer written by Phil Lempert. SupermarketGuru polled 2,037 respondents- 77% of them being adult females. They were asked, "How much do you trust the messages in consumer advertising?" Only one-fourth of the respondents felt that "most advertisements do their best to tell the truth about the products they advertise."