You Just Can't Ignore A Mobile Ad?

We all agree that when something pops up on our mobile, it is difficult to ignore it. Whether it's an annoying message or an operators' promotional ad campaign, we just end up reading it. Mobile phone has become the most ubiquitous device that stays with us all the time, making it an ideal medium to reach consumer. We see so many ads appearing on TV channels and internet sites that they all seem to get lost in the clutter. If we compare all the mediums, it is found out that mobile advertising has a greater potential than internet advertising as the delivery medium is more immediate and personal.