How To Take Advantage Of Free and Effective Advertising!

The best kind of advertising is the recognition that comes from stories about you or your business that appear in magazines, newspapers, and the daily TV news. This is not about paying for high priced ads; it's about being in the news story itself. Every time your business shows up in a small or big news item, you gain name recognition and word-of-mouth advertising. There's a word for this; it's called publicity!