Monday, January 7, 2008

Slatwall Display Options

Slatwall is a popular choice in retail stores for displaying items for merchandising. Slatwall can save a lot of floor space and minimize the number of floor displays that you need to utilize. Slatwall panels generally come in standard four foot by eight foot cuts, either vertical or horizontal. Displaying horizontally can cut down on the number of seams that are visible in your store. When choosing your slatwall, evaluate how much space you have to fill and order your slatwall displays accordingly.

Sunday, January 6, 2008

Trade Show Displays

With the variety of inexpensive, quality-made trade show displays and banner stands available, any business can provide an attractive, professional image in their trade show booth, allowing their company to stand out from the crowd. Not only are these events covered heavily by local, national and international media, but they give you the opportunity to meet your prospects face-to-face, collect contact information, and develop a personal relationship from the first meeting.

Saturday, January 5, 2008

How To Take Advantage Of Free and Effective Advertising!

The best kind of advertising is the recognition that comes from stories about you or your business that appear in magazines, newspapers, and the daily TV news. This is not about paying for high priced ads; it's about being in the news story itself. Every time your business shows up in a small or big news item, you gain name recognition and word-of-mouth advertising. There's a word for this; it's called publicity!

Friday, January 4, 2008

Here's A New Creative Idea - Be Honest

As I was preparing to write this wisdom, I was sent two great insights from wise sources. The first was from an article in the May 15th issue of Progressive Grocer written by Phil Lempert. SupermarketGuru polled 2,037 respondents- 77% of them being adult females. They were asked, "How much do you trust the messages in consumer advertising?" Only one-fourth of the respondents felt that "most advertisements do their best to tell the truth about the products they advertise."

Thursday, January 3, 2008

Vinyl Banners - 5 Extra Ideas for Extra Large, High Impact Prints

When fitting images into your posters feel like fitting a camel in the eye of a needle you should consider vinyl banners for those extra large advertisements. Vinyl banner is a piece of good fortune to advertisers. This large format print is easy and inexpensive to produce, easy to use, and very low maintenance. The material is so durable you can just mount it outdoor or indoor and forget about it.

Wednesday, January 2, 2008

Logo Design Services Company

Logo design services companies offer graphic design contracts which are important to protect the designer and clearly spell out the terms of an agreement and project. Below is a list of what they include in a graphic design contract. It is important to remember that this list is not exhaustive and parts of a contract may vary from project to project, so they always consult a lawyer when completing a new agreement to use in your design business.

Tuesday, January 1, 2008

Local Marketing Tips for Small Businesses

Every business owner must know their niche, product, competition and customer in order to develop an effective marketing technique which would produce positive returns on investment, learn more in this article. Today's business world is quite complex and competitive markets seem to get tighter by the day, as a small business owner you need strategies, organization, creativity and you need to make a lot of "friends" as you develop your marketing plan.